Huge fun awaits on the 15th Hangzhou Cultural & Creative Industry Expo

(City Express)The 15th Hangzhou Cultural & Creative Industry Expo (CCIE) will be kicked off in Hangzhou on Nov. 2nd and will run until Nov. 8th.

Hosted by the Hangzhou Municipal Government, Zhejiang University and China Academy of Art, and organized by the Publicity Department of the CPC Hangzhou Municipal Committee and Hangzhou Cultural & Creative Industry Development Center, this year's expo is themed with "Creative Hangzhou·Connecting World".

Due to the COVID-19 epidemic, this year's expo will be held mainly online. With the rapid development of China's new economy, live-streaming has been a dominant trend on the social media, with increasing consumers using short video platforms to communicate and shop. This year's expo features two online channels, Douyin App and Dongjia App, making it available for the expo visitors to watch at home. And it is promised to be an expo with more fun.

The online expo has invited more than 1,000 cultural brands and enterprises from more than 30 countries and regions to participate.

Online channel 1: The Creative Jingdouyun on Douyin App

The online App Jingdouyun on Douyin, one of the most popular short video platforms in China, will focus on the Creative Short Video Channel, which features six exhibitions, namely CCIE Themed Exhibition, which exhibits the cultural institutions and enterprises of Hangzhou; Creative Design Exhibition, which promotes the global creative design brands, creative videos, and etc.; Cultural Museum Exhibition, China Chic & Intangible Cultural Heritage Exhibition, Cultural Tourism & Creative Farm Produce Exhibition, and Creative Talks Exhibition.

In addition, the cultural live-streaming channel will launch scores of live commerce as well as talks with celebrities. And with a great number of games, gifts and competitions, the platform will also provide you with an immersive experience in the online exhibition visit.

Online channel 2:

Songyun Jiangnan on Dongjia App

The online channel of Songyun Jiangnan on Dongjia App, which is an online shopping platform specifically set up for the excellent traditional craftsmen at home and abroad, will be specialized with cultural brands, either international, Chinese or of Hangzhou. It will focus on themed livestreaming, flash sales, auctions, themed exhibitions, and etc.

One themed live streaming is launched each day, with dozens of cultural craftsmen with high popularity pouring into the live streaming. The online exhibitions are themed with the charm of Song Dynasty, featuring Intangible Cultural Heritage & oriental fine goods.

During the expo of last year, the two online sub-channels received more than 930 million clicks, and completed on-site transactions and project contracts worth 2.19 billion yuan. It is well expected that there will be more clicks and more transactions this year.

Offline activities: industry forums and annual industry index release

The expo also draws scores of experts and scholars from the well-known universities at home and abroad. Meanwhile, dozens of cultural and creative institutions will gather at the Hangzhou Creative Design Center on Nov. 2nd and 3rd, and four offline activities will be held such as industry forums and the annual industry index release to jointly discuss the latest trends on the development of cultural industries.

First held in 2007, CCIE as the main platform for the exhibition and exchange of cultural and creative industries in the city, has become one of the four major cultural and creative industry exhibitions in China. The others are in Beijing, Shenzhen in Guangdong Province and Yiwu in Zhejiang Province.

From 2007 to 2021, CCIE has undergone a significant transformation and has shared common growth with the cultural and creative industry. The industry has deeply rooted in the life of Hangzhou citizens and the expo has played a significant role in building Hangzhou into the national center for the industry.